The world of marketing is always changing, so it's important to keep your content up-to-date. With Chinese New Year coming up, a big holiday for many people, marketers can use this chance to create visuals with a festival theme.
Adapting your images' backgrounds to reflect the festive spirit can greatly enhance their appeal. Adding a New Year background to images can be tricky, as it requires attentive background editing and a considerable amount of time. However, with AI tools such as AI Background Generator, you can create a festival background easily.
Win at marketing! Follow the excitement of holidays and celebrations. Use background editing tools to make images, like ones for festivals. This will connect with your audience during special times.
Table of Contents
What is the Chinese New Year?
Chinese New Year, also known as the Spring Festival. It is a big, traditional celebration for Chinese people and many others around the world. It marks the beginning of the lunar new year and typically falls between January 21 and February 20.
This is a very important holiday for many cultures. It marks the end of winter and the beginning of spring, and people celebrate for 15 days. During these days, there is an upward trend in holiday sales, festival promotions, etc.
It's a time for families to get together, have big meals, and watch exciting dragon and lion dances. Everything is decorated in red, a lucky color for this holiday. Therefore, you will see dragons and other figures in the festival background and festival images in general.
They also light fireworks and give out red envelopes with money (called hongbao). This brings a feeling of a fresh start and good luck.
Due to these reasons, especially in recent times, the trend of increased e-commerce activity during holidays has grown. Many families shop online for the festival. They buy things like special clothes, decorations, and gifts to send to loved ones.
Naturally, images with a festival background have a good chance of gaining attention from users. Festival marketing will also often encourage users with special offers and deals. The digitalization of holiday shopping aligns with the modern lifestyle. Lunar New Year images can be dynamic and aligned according to the product being marketed.
What Does the Chinese New Year Mean for Your E-Commerce?
Festival is a great time for online stores to sell more. Families are getting ready for the holiday and shopping online. Online stores can use this chance to add a festival theme to their content and marketing.
Moreover, marketers don't have to wait until the day of the festival, as shoppers start using platforms beforehand. You can prepare content with a Chinese New Year background in advance so that you're ready. Online stores can also join in by offering special deals, bundles, and products related to the holiday. Use more festival images to align your content to the festival.
They can make their products even more appealing by using lucky red colors, symbols of the zodiac animal for that year, and messages about good fortune.
Moreover, people love giving red envelopes for good luck, and now they can do it online too. Many online stores are offering special deals where you get like a "digital red envelope." You can include this to enhance your sales.
Visuals-based content can work strongly in your favor in this period. With some focused image editing, you can remove background from image and add a Chinese New Year background with culturally appropriate elements to make the overall image look much more appealing.
Lunar New Year is a time for families and joy. It's also a great chance for online stores to sell more. Stores can decorate their websites and ads with festival themes to get people excited. By using lucky symbols and talking about good fortune, they can make customers happy and boost sales. This way, both stores and shoppers win!
Chinese New Year Marketing Ideas for E-Commerce
Leveraging effective marketing strategies during the marketing period can significantly enhance business success. Use lots of red and gold (lucky colors!) in your marketing images. This is a must-do!
Offering exclusive discounts, limited-time promotions, and festive bundles encourages customer engagement. Apart from that, using festival background images on social media and other relevant platforms can get more eyes on your products. Use AI options such as VanceAI for quick editing.
Chinese New Year emails with traditional touches and special deals for each customer are a winning combo. This will make people feel good and more likely to buy from you.
Online stores can win big at New Year's by using modern marketing tools and making sure everyone can easily shop on their website. Smooth online shopping with a fast website and quick delivery will keep customers happy during this busy shopping time!
Preparing Your E-Commerce Business for Chinese New Year 2024
Chinese New Year Background Boosts Your Sale
Lunar New Year is a lucky time to sell more online! Decorate your website and ads with pretty pictures of red lanterns, dragons, and zodiac animals. These fun images will make people happy and excited to buy your products. It's a great way to get more sales!
Chinese New Year Background Examples
Dragon Year theme background shoes:
Dragon Year theme background watch:
Chinese New Year background perfume:
Create Chinese New Year Backgrounds with AI Prompt
Using VanceAI Background Generator, you can skip the tedious process of background editing and add a Lunar New Year background within seconds through AI processing.
Step 1: Follow the provided link to access the AI Background Generator. Click the yellow button on the page to enter the Workspace.
Step 2: Inside the Workspace, upload your photo. A window will open, removing the image background. Confirm this change by selecting "Save Asset". Experiment with different background styles one at a time, applying them using the "Generate" option.
Step 3: Wait briefly for two images to appear at the bottom. Preview these images by clicking on them, and save your edited image using the "Download Image" option.
You can use different AI prompts to create various themed background images. Not to mention that you can download the images and edit the background further as well.
prompt: generate lunar new year background
Processing by AI background generator. Then you can get a product image with an orange and red Chinese New Background with flowers.
Handbag Lunar New Year background with flowers:
Lunar New Year Background Prompt Advanced Version:
prompt: generate chinese new year background, with dragon elements
At the same time, you can also tell AI what elements you don’t want to generate.
prompt: generate chinese new year background, with dragon elements
negative tags: character, word
Conclusion
Following holidays like the Lunar New Year is good for business! It shows you're on top of things and makes people trust you more. Even a little thing like a festival background on your website can make your products look more festive and appealing. It's a quick and easy win!
To make your holiday promotion even better, you can also speed up your website, offer discounts, and use other marketing tricks. This will really boost your sales!
Use VanceAI tools such as BGremover to make background editing easier. Besides that, you can use other ways to design your Chinese New Year background images better.
